Marketing Assistant in Slough at Haines Watts

Date Posted: 6/17/2022

Job Snapshot

Job Description

Marketing Assistant

It's not all about the numbers!

Traditionally accountancy has been all about numbers and commercial considerations; but not here at Haines Watts. We really strive to build lasting, valued relationships and to make a tangible and meaningful impact. It is our clients' success that drives us and we are proactively committed to helping our clients and colleagues achieve their business and life goals in a passionate and authentic way, as these are the key traits that underpin everything we do.

At the heart of our firm is our colleagues, which is why team engagement has become more important than ever before. We have achieved 1-Star recognition from Best Companies for this and we are also one of the Top 10 best accountancy firms to work for in the UK, investing heavily in colleague wellbeing and mindfulness. As the face of the workplace has shifted since the pandemic, we have adapted and challenged what the working environment looks like for our teams, creating an environment fit for the future.

We're committed to improving diversity and inclusion, not just in terms of background but also in terms of diversity of thought and skills. We are curious about how we can help shape the future of accountancy and advisory for the next generation which is why we decided to become a National Sponsor of the Reach Next Generation Summit, aligning our values with action.

What is the role?

An exciting entry level opportunity for a motivated individual looking to start a career in B2B marketing. We are looking for a self-starter to support the delivery of wide ranging marketing activity within a regional team. The role will touch on everything from content and campaigns to data and social media - and everything in between.

Email marketing

  • Building, distributing and co-ordinating multiple email marketing campaigns using marketing software within the regional CRM system
  • Using and improving our use of split testing and automation functions within the e-marketing tool
  • Collating data and creating reports for each email send
  • Reporting to key stakeholders on engagement from their clients and contacts
  • Liaising with agency to order campaigns and/or brief in requirement for bespoke design

Website

  • Updating and creating website profiles within the CMS
  • Gather info from key stakeholders to create their profiles (includes copy, imagery etc.) and adding/amending existing profiles
  • In due course, uploading blogs to website and supporting team with management of blog rota

SEO

  • Extracting reports from the SEO tool in use, in order for analysis and interpretation to be done by manager
  • Supporting with topic and key word research

Social media

  • Day to day running of the regional Twitter and Instagram feeds
  • Creating posts and scheduling these through Hoot suite
  • Supporting on social sharing of National campaigns including drafting of posts for key stakeholders
  • Enhancing engagement with our target audience via social media channels
  • Liaising with National Marketing team on social media assets
  • Working with the Marketing Manager to plan and co-ordinate social media advertising and PPC lead generation campaigns, using analytics tools to measure and improve results

Data

  • Managing data quality across various marketing lists, liaising with key stakeholders to obtain updated marketing lists, and updating CRM with client information

Other

  • Organising photoshoots when required
  • Research a variety of sponsorship, publicity opportunities and related initiatives as and when these occur
  • Organising and managing the logistics for webinars
  • Supporting local offices with requests for marketing assets and ensuring correct branding and tone of voice is being used
  • Proof reading content
  • Managing library of content for internal stakeholders
  • Compiling contact list for local PR

What you will need to be;

  • Be authentic in every situation and like to be connected to your team, clients and local communities
  • Like to listen and understand, to show up every day with passion and to stand up for things that matter to you
  • Be driven to succeed, take initiative and want results

As well as the above you will be literate with computer software programmes such as Microsoft Dynamics, Power BI as well as Microsoft Excel is not essential but desirable.

The Haines Watts Way:

Our collective aspirations are simple:

  • We strive to build and develop valued relationships as a trusted business advisor to our clients and connections.
  • We strive to show passion for our work in helping clients achieve their goals and using our initiative to help solve problems.
  • But above all, we strive to be authentic and inclusive as part of our DNA.

What you get back from us;

  • Competitive salary
  • Study support package if applicable
  • Internal mentor and buddy system to support your career journey
  • Excellent personal development programmes to support career growth opportunities
  • Structured development as well as on the job practical training
  • Flexible benefits reward package
  • Access to our agile working policy

If you are an authentic, passionate Marketing Assistant who values relationships and wants to secure a role within a unique top 20 accountancy firm who offer great career prospects; we want to hear from you - find out more about Haines Watts at https://www.hwca.com/

We do not pay agency fees where speculative and unsolicited CV's are submitted to Haines Watts by any means. For any CV's that are submitted without instruction from Haines Watts reserves the right to contact and work directly with these candidates without payment of agency fees.