Regional Marketing Manager - East Midlands in Nottingham at Haines Watts

Date Posted: 2/15/2021

Job Snapshot

Job Description

Regional Marketing Manager

Are you a passionate data driven, commercially-minded, digitally savvy marketing or sales individual with proven online experience, looking for a new challenge? Fancy a new job that promises to engage your mind and challenge your commercial skills? Do you have a passion for captivating audiences through engaging content?

We have an excellent opportunity for a results-oriented Regional Marketing Manager to join one of the top accountancy and professional services firms in the UK. If you are self-motivated, adaptable and customer-focussed and can bridge the gap across sales and marketing to deliver an outstanding customer experience, we would like to hear from you.

We are a top 15 accountancy firm specialising within the owner-managed business area across the UK. A well-established firm since the 1930s with an entrepreneurial and dynamic feel who are continuing to grow nationally as well as regionally.

As well as receiving a competitive remuneration package, excellent benefits and career development opportunities, you'll get the chance to flex your commercial muscles and deliver some outstanding regional marketing initiatives.

What you'll do:

  • Work closely with the local partners to craft and deliver a regional marketing strategy, aligned with the firm's national objectives, raising the profile of the Haines Watts brand and increasing the organic sales pipeline
  • Ensure that optimised value is generated from the regions marketing spend.
  • Take ownership of delivering the regional marketing plans, campaigns and tactical initiatives
  • Act as the regional Haines Watts brand guardian within the region to ensure that all marketing collaterals and brand assets are aligned with the national brand image, our values and culture
  • Develop and monitor a suite of KPI's and insights to continuously report progress and adapt marketing activity in an agile and responsive manner
  • Optimise the usage of (prospect) data within the business to improve conversion rates and work with the regional partners to improve cross selling opportunities
  • Lead the regional marketing function, working closely with the national head office marketing function, partners and third party suppliers and represent the region on the national marketing committee


  • CIM accreditation
  • A relevant marketing degree or equivalent is desirable

The Regional Marketing Manager will have the below skills:

  • An experienced and team-oriented and resourceful marketing generalist.
  • Commercial acumen and a good understanding of the real drivers for growth along with the ability to demonstrate return on investment
  • Excellent communication and interpersonal skills, ability to listen and influence well, building effective working relationships through personal credibility, gravitas and impact
  • Comfortable with the operational aspects of implementation and delivery.
  • High attention to detail, combined with the ability to see a broad picture.
  • A team player, collaborative in style, dynamic and enthusiastic and happy to 'roll up their sleeves' where appropriate. A passion for excellence, innovation and delivery.
  • Someone with high levels of energy, stamina and drive. A hands-on, decisive operator who can take ownership and effect change.

If you are keen to secure a Regional Marketing Manager within a unique top 15 accountancy firm please apply today to find out more.

We do not pay agency fees where speculative and unsolicited CVs are submitted to Haines Watts by any means. For any CVs which are submitted without instruction from the Haines Watts Recruitment team, Haines Watts reserves the right to contact and work directly with these candidates without payment of any agency fee.